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In a move reflecting the push by traditional brokerages to deepen their integration with the crypto economy, Robinhood launched the public mainnet for Robinhood Chain at a London event on July 1. According to reports, this new initiative includes the introduction of tokenized stocks and decentralized lending products. The company aims to expand revenue opportunities beyond traditional brokerage services by building its own infrastructure within the decentralized finance (DeFi) sector.
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Sign InThis expansion comes as trading platforms face intensifying competition over digital asset services, with Robinhood reporting significant growth in crypto trading volumes in recent quarters. Compared to peers, the company seeks to differentiate itself by merging traditional assets like stocks directly with blockchain technology, a trend also seen in major firms like BlackRock through its tokenized funds per market data. Analysts suggest this move could place Robinhood in direct competition with native crypto exchanges like Coinbase.
Regarding market performance, HOOD shares closed at $108.65 (close July 1, 2026), having reached an intraday high of $109.53. Investors are now watching how this new network will impact profit margins in upcoming quarterly reports. Traders are also monitoring the economic calendar, including speeches from Federal Reserve officials, to gauge the impact of monetary policy on risk appetite within the tech and crypto sectors.