Nestlé Explores Matcha Expansion Amid Coffee Price Volatility

Key Facts

In a strategic move to diversify revenue streams, Nestlé (NSRGY) is considering a push into matcha products, driven by coffee bean price volatility and a desire to attract younger customers, according to a report from the Wall Street Journal. The company has not yet issued an official statement, but sources indicate the exploration is still in early stages.

The move comes as the global matcha market experiences rapid growth, fueled by consumer interest in healthy and natural beverages, positioning it as an attractive alternative to traditional coffee. Nestlé's coffee division has faced pressure from sharp price fluctuations in coffee futures over the past year, which may push the company to reduce reliance on a single commodity.

NSRGY shares closed at $102.66 on June 30, 2026, trading in a narrow range between $102.48 and $103.34. Investors will be watching for further details on the matcha strategy during the upcoming half-year results announcement, which could serve as a catalyst if the company confirms concrete plans.