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Stocks•30 June 2026•

1 min read

UK regulator pushes Apple, Google to allow alternative payments

Key Facts

1UK competition watchdog is pushing Apple and Google to allow alternative payment methods on their platforms.

In a sign of escalating antitrust scrutiny on big tech, the UK Competition and Markets Authority (CMA) is pushing Apple (AAPL) and Google (GOOGL) to allow alternative payment methods on their platforms, according to reports. The regulator aims to reduce the dominance of Apple Pay and Google Pay in mobile payments, potentially limiting commission revenue from in-app transactions. The probe remains at an early stage with limited immediate impact.

The pressure comes amid growing regulatory review of digital payments in Europe and the US, where authorities seek to curb big-tech control over payment systems. Apple and Google face similar investigations in the EU over app store policies, adding to the pressure on their commission-based business models.

At the close of June 29, 2026, AAPL shares traded at $281.74 (daily range: $288.37 - $279.85), while GOOGL closed at $353.65 (range: $354.35 - $340.67). As regulatory developments unfold, stocks may face headwinds, though material impact requires concrete enforcement actions from the CMA.