EL7.AI
CryptoMedium•30 June 2026•
1 min read

Stripe, Visa, BlackRock lead 140+ firms in launching stablecoin to rival Tether and Circle

Key Facts

1Stripe, Visa and over 140 other businesses announced the launch of a stablecoin to rival Tether and Circle.
2Notable names in the consortium include BlackRock, American Express, and Google.

In a move that could reshape the stablecoin market, Stripe, Visa, and over 140 other firms have announced the launch of a new stablecoin to compete with Tether (USDT) and Circle's USDC, according to reports. Notable members include BlackRock, American Express, and Google, signaling unprecedented institutional support for a digital currency project.

Tether and Circle currently dominate the rapidly growing stablecoin market amid rising demand for fiat-backed digital payment instruments. The announcement comes as stablecoins face increased regulatory scrutiny in the U.S. and EU, potentially giving the new entrant a compliance advantage if it launches with full regulatory alignment.

In market trading, Visa (V) traded at $341.94 (June 30, 2026), BlackRock (BLK) at $950.17 (June 29), American Express (AXP) at $340.88 (June 29), and Google (GOOGL) at $354.27 (June 30). Investors await further details on the stablecoin's launch, regulatory structure, and technical design, which could serve as key catalysts for these stocks.