GreenTree Hospitality Q1 Revenue Falls 14% Amid China Demand Weakness

Key Facts

1Total revenues decreased by 14.0% year over year to RMB227.7 million (US$33.0 million).

2Income from operations was RMB28.7 million (US$4.2 million) compared to RMB11.3 million for the first quarter of 2025.

Amid continued weakness in domestic consumer spending in China, GreenTree Hospitality reported first-quarter 2026 results, with total revenues declining 14.0% year-over-year to RMB227.7 million ($33.0 million). Operating income, however, surged to RMB28.7 million ($4.2 million) compared with RMB11.3 million in Q1 2025, signaling improved cost efficiency.

The results come as China's hospitality sector faces headwinds from soft demand and oversupply, keeping occupancy rates and room prices under pressure. GreenTree managed to lift profitability through cost controls—a positive shift if sustained. Investors will watch upcoming quarters to assess whether the margin improvement holds amid a challenging macroeconomic backdrop.