Strategy abandons 'never sell Bitcoin' pledge, plans buybacks and coin sales to weather crypto winter

Key Facts

In a dramatic shift for the largest corporate Bitcoin holder, Strategy (MSTR) has abandoned its long-standing 'never sell Bitcoin' mantra and plans to sell part of its cryptocurrency holdings while buying back its own shares to secure liquidity and outlast the crypto winter, according to media reports citing sources. This decision follows weeks of speculation about a potential $1.25 billion Bitcoin sale and confirms a strategic pivot aimed at shoring up the balance sheet amid extreme market volatility.

The abandonment of the core principle comes as Bitcoin faces broad selling pressure, with investor confidence eroded by monetary policy tightening fears. Market data shows MSTR closed at $82.31 on June 26, 2026, its weakest level in months, with a trading range of $81.81 to $87.67. The company had built its massive Bitcoin hoard on the promise of never selling, making this pivot a significant bearish signal for the market.

On the trading front, MSTR closed at $82.31 on June 26, 2026, and faces additional pressure from this announcement, which could deepen anxiety about the company's future. With no immediate calendar catalysts, investors will focus on the details of the buyback and sale plan, especially the timeline and volume. Any signs of actual sales could trigger a fresh wave of selling in MSTR stock and Bitcoin alike.