StocksMediumUpdated×4•Originally published 29 June 2026•Updated 29 June 2026•
1 min read

Strategy unveils $1.25B bitcoin sale framework; shares jump 12%

Key Facts

1Strategy adopted a new capital management framework authorizing up to $2 billion in buybacks.
2The framework includes a program allowing future bitcoin sales to support liquidity.
3The company lifted the STRC dividend.

In a fresh move boosting financial flexibility, Strategy (MSTR) unveiled a Digital Credit Capital Framework authorizing up to $1.25 billion in Bitcoin sales under certain conditions, according to CoinDesk. The company's shares jumped nearly 12% on the announcement, reflecting investor confidence in the strategy. This framework follows the recent adoption of a $2 billion share buyback program and a dividend increase.

The framework marks a shift from the company's long-standing 'hodl' strategy. MSTR had closed at $82.31 on June 26, 2026, before surging to approximately $92.19 following the news, per market data. The new price implies a market cap exceeding $23 billion, with Bitcoin trading near $65,000.

MSTR stock now has potential support from the $2 billion buyback program. The new Bitcoin sale framework could provide liquidity without significantly impacting price. The stock remains sensitive to Bitcoin movements and Fed policy, with upcoming inflation data as a key catalyst.

Latest Updates · 3

  1. Notable·

    Update: The new framework specifies a $2.55 billion reserve to support liquidity, while the STRC dividend payout was raised to 12%, according to reports. These figures enhance transparency of the financial strategy and underscore management's commitment to boosting shareholder returns.

  2. Notable·

    Update: The company formally named the framework the 'Digital Credit Capital Framework,' enabling the sale of up to $1.25 billion in Bitcoin to support liquidity, according to reports. MSTR shares climbed following the announcement, reflecting investor optimism about the new financial flexibility.

  3. Notable·

    Update: The plan is formally named the 'Digital Credit Capital Framework' and specifically aims to strengthen confidence in the company's preferred securities, per the official announcement. Strategy also reiterated its long-term commitment to bitcoin as its primary treasury reserve asset, easing concerns of a complete pivot from its traditional 'hodl' strategy.