AMASS Brands to Acquire Majority Stake in HpO Protein Water

Key Facts

In a move targeting the fast-growing functional beverage segment, AMASS Brands (AMSS) announced, according to reports, its plan to acquire a majority stake in HpO protein water. The acquisition comes amid rising demand for protein-rich, low-calorie products, particularly among users of GLP-1 weight-loss drugs.

The protein water market is one of the fastest-growing niches in functional beverages, with an expanding consumer base seeking healthier alternatives and weight-management support. Per market data, AMASS Brands shares closed at $2.04 on June 26, 2026, after trading between $1.86 and $2.16 during the session, reflecting a modest valuation consistent with the undisclosed deal size.

Investors now focus on how AMASS will leverage HpO's platform to capture market share, while awaiting updates on deal terms and closing timeline. The AMSS stock remains at $2.04 (close of June 26, 2026) as a key level to watch, with future catalysts including sales growth from protein products and developments in the GLP-1 space.