Wells Fargo and William Blair Reiterate Buy on Affirm Holdings, $89 Target

Key Facts

1Wells Fargo analyst Jason Kupferberg reaffirmed a Buy rating on Affirm Holdings with an $89 price target.

2William Blair also reiterated an Outperform rating, highlighting Affirm's growing market share in buy now, pay later and potential for US card market leadership.

As investor focus on digital finance intensifies, Wells Fargo analyst Jason Kupferberg reaffirmed a Buy rating on Affirm Holdings with an $89 price target, while William Blair reiterated an Outperform rating, calling the company a leading digital investment idea due to its growing market share in buy now, pay later and its potential to lead the US credit card market, according to reports on Yahoo Finance.

The reaffirmation comes after Affirm shares closed at $79.49 (close of June 26), offering roughly 12% upside to the target. The positive ratings coincide with continued analyst interest in the consumer finance sector as flexible payment models gain traction.

Going forward, investors will watch the stock's proximity to its recent support and resistance levels ($75.57 low and $80.47 high), along with any updates on consumer spending trends or Fed policy that could impact the BNPL sector.