Reformation files for US IPO

Key Facts

1Clothing brand Reformation filed for an initial public offering in the United States on June 25, 2026, according to an SEC filing.

Against a backdrop of sustained IPO activity, clothing brand Reformation filed for a US initial public offering on June 25, 2026, according to a filing with the Securities and Exchange Commission (SEC).

Founded in 2009 in Los Angeles, Reformation focuses on sustainable fashion and is backed by private equity firm Permira. The filing comes after a period of strong growth, driven by a consumer shift toward eco-friendly apparel, according to media reports.

Reformation is expected to begin its investor roadshow in the coming weeks, with the price range and offering size to be set later. US markets will watch investor appetite for the IPO as an indicator of the brand's valuation.