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StocksMedium•25 June 2026•

1 min read

Apple stock suffers worst session in a year on Mac, iPad price hikes to offset memory costs

Key Facts

1Apple stock had its worst session in more than a year as management made its first official move to pass higher memory costs onto consumers via price hikes on Mac and iPad.

Amid rising input cost pressures across the tech sector, Apple's move to raise Mac and iPad prices stands as the first official step to pass higher memory costs onto consumers. Apple stock (AAPL) recorded its worst session in more than a year on June 25, according to CNBC reports, plunging after the company increased device prices to compensate for higher memory expenses.

Peer stock prices were mixed, with Google (GOOGL) closing at $342.83, Meta (META) at $546.48, and Microsoft (MSFT) at $355.13 in the same session (per market data), reflecting sector-wide margin headwinds from rising component costs. Industry reports indicate memory chip prices continue to climb amid strong AI demand, which could prompt similar warnings from other manufacturers.

Apple shares closed at $275.15 on June 25, ranging between a low of $273.75 and a high of $288.80 (per market data). The focus now shifts to any management updates on pricing strategy, as well as the upcoming quarterly results, which may provide further clarity on the demand impact of these increases.