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As demand for AI chips accelerates, its effects are spilling over into consumer electronics prices. According to reports, Apple raised MacBook and iPad prices by 20%, citing global pressure on AI-driven chips. Microsoft's Xbox also increased prices by up to $150, attributing the move to a memory chip shortage caused by AI infrastructure needs.
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Sign InThese price hikes come amid unprecedented demand for chips from big tech firms building AI capabilities. At the close on June 25, 2026, Apple (AAPL) stood at $275.15, and Microsoft (MSFT) at $352.83 (per market data). Meanwhile, Google (GOOGL) closed at $343.71 and Meta (META) at $542.87, highlighting ongoing cost pressures across the sector.