Apple and Xbox Hike Prices Amid Surging Demand for AI Chips

Key Facts

1Apple increased MacBook and iPad prices by 20% due to worldwide demand for AI-driven chips.

2Xbox raised prices by up to $150, citing a memory chip shortage driven by AI infrastructure needs.

As demand for AI chips accelerates, its effects are spilling over into consumer electronics prices. According to reports, Apple raised MacBook and iPad prices by 20%, citing global pressure on AI-driven chips. Microsoft's Xbox also increased prices by up to $150, attributing the move to a memory chip shortage caused by AI infrastructure needs.

These price hikes come amid unprecedented demand for chips from big tech firms building AI capabilities. At the close on June 25, 2026, Apple (AAPL) stood at $275.15, and Microsoft (MSFT) at $352.83 (per market data). Meanwhile, Google (GOOGL) closed at $343.71 and Meta (META) at $542.87, highlighting ongoing cost pressures across the sector.