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The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
Amid persistent cost pressures in the gaming sector, Xbox announced it will raise console prices globally by up to $150 starting in August, according to an official statement reported by Reuters. The decision stems from the global components crisis that has driven up storage and memory costs, prompting the company to pass on some of those expenses to consumers.
This price hike comes as competition among console manufacturers intensifies, with Sony having raised PS5 prices in select markets last year while Nintendo has kept Switch pricing unchanged. Per market data, Microsoft (MSFT) shares closed at $354.51 on June 25, with a daily range of $353.73–$364.23, reflecting relative stability despite the news.
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Sign InInvestors are watching how the price increase will affect demand in the second half of the year, especially ahead of the holiday season. The move could also impact Xbox Game Pass subscription revenue if hardware sales slow. While no direct catalysts appear on the near-term economic calendar, market attention will shift to big tech earnings reports in July.