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StocksMediumUpdated•Originally published 25 June 2026•Updated 25 June 2026•
1 min read

Apple Hikes Prices on Select MacBooks, iPads After Micron's Strong Earnings; Stock Slips

Key Facts

1Apple raised prices on Macs by 15-20% and iPads by 15-25% due to soaring memory and storage costs.
2Apple stock fell nearly 4.89% on the day of the price hike.
3Apple stated that unprecedented demand for memory from AI data centers caused the increase.

Following Micron's stronger-than-expected earnings report, Apple raised prices on select MacBooks and iPads Thursday morning by 15-20% for MacBooks and 15-25% for iPads, according to reports. The increase is attributed to surging memory and storage costs driven by unprecedented AI data center demand, which sent AAPL shares down approximately 4.89% on the day.

The move comes as other major tech firms face similar cost pressures, with Google (GOOGL) closing at $279.18, Meta (META) at $557.67, and Microsoft (MSFT) at $365.46 on June 24, per market data. Analysts note that Micron's robust earnings highlight the massive memory demand from AI data centers, potentially triggering similar price hikes across the industry.

AAPL closed the June 25 session at $279.18, down from its intraday high of $288.80 and low of $277.47. Investors are watching whether the price increases will extend to iPhone models in coming weeks, and how Micron's upcoming earnings may influence component costs and holiday sales.