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StocksMedium•23 June 2026•

1 min read

Meta Unveils AI-Powered Smart Glasses in Partnership with EssilorLuxottica

Key Facts

1Meta Platforms announced a new range of AI smart glasses starting at $299.

2The new glasses were developed in partnership with EssilorLuxottica.

In a move reflecting the accelerating race to integrate artificial intelligence into consumer hardware, Meta Platforms has announced the launch of a new range of smart glasses. Developed in partnership with global leader EssilorLuxottica, the new glasses will feature a starting price of $299. The launch aims to expand Meta's ecosystem of AI-integrated wearables and compete in the growing market for smart consumer devices.

This product debut comes amid intensifying competition among big tech peers, with Apple (AAPL) trading at $297.01 and Alphabet (GOOGL) at $349.68 per market data on June 22, 2026. The partnership with EssilorLuxottica, the parent company of Ray-Ban, continues Meta's strategy of evolving eyewear into a functional computing platform, positioning it as a more accessible alternative to high-end spatial computing devices like Apple's Vision Pro.

Regarding market performance, META shares stood at $563.85 at the close of June 22, 2026, while EssilorLuxottica (EL.PA) closed at 170.85 EUR on June 23, 2026. Investors are now watching for the impact of these new hardware sales on Reality Labs' revenue in upcoming earnings, while broader sentiment remains influenced by the Fed's decision to hold interest rates at 3.75% as of June 17, 2026.