Jefferies Lowers Southern Co. Price Target to $99, Maintains Hold Rating

Key Facts

1Jefferies adjusted its price target on Southern Company (SO) to $99 from $103 while maintaining a Hold rating.

In a move reflecting a revised outlook for the utilities sector, Jefferies has adjusted its price target for Southern Company from $103 to $99. Despite this approximately 4% reduction, analysts maintained a "Hold" rating on the stock. This adjustment traces back to a revised internal outlook following a trend of similar target revisions across the financial sector.

The decision by Jefferies follows a broader pattern observed among major financial institutions, including Barclays and Morgan Stanley, which have also recently revised their targets for the company. Per market data, Southern Company (0L8A.L) continues to trade in alignment with utility sector peers as investors weigh infrastructure costs against long-term dividend stability.

Monitoring the current levels, Southern Company closed at $93.25 (close June 18, 2026), sitting below the new $99 threshold. Traders should watch for upcoming macro catalysts, specifically the U.S. inflation data scheduled for June 17, 2026, as interest rate expectations remain a primary driver for capital-intensive utility stocks.