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Sign InIn a move reflecting the accelerating integration of AI into digital financial services, Coinbase has launched an AI-powered investment adviser named Coinbase Advisor, which is officially registered with the SEC. The company also plans to introduce tokenized stocks, enabling global investors to trade U.S. equities directly on its blockchain-based platform. Following these strategic updates, Deutsche Bank reaffirmed its Buy rating for COIN with a price target of $169.27.
These expansions come as Coinbase seeks to evolve into an 'everything exchange,' competing with platforms like Robinhood which has recently expanded its global footprint. Per market data, COIN's valuation reflects analyst optimism regarding the company's ability to diversify revenue streams beyond volatile trading fees, particularly through its entry into automated wealth management via the new AI advisor.
COIN shares are currently trading at $169.62 (at close June 15, 2026), having reached a session high of $174.44. Investors are closely monitoring regulatory feedback regarding the tokenized stocks initiative as a primary catalyst, alongside upcoming U.S. economic data which may influence risk appetite across the tech and crypto sectors in the coming week.