Jim Cramer Praises Victoria’s Secret Recovery After Near-Bankruptcy

Key Facts

In a move reflecting a major pivot within the American retail sector, Jim Cramer highlighted the impressive comeback of Victoria’s Secret & Co. following years of decline. According to reports, Cramer noted that the company successfully navigated a turnaround after facing potential bankruptcy just five years ago. The brand has managed to regain its fashion relevance and market momentum, leading to a significant recovery in its stock price from previous lows.

This recovery comes as the retail sector faces mixed pressures, with the BRC Retail Sales Monitor showing a 3.4% annual increase on June 8, 2026, exceeding prior forecasts. Compared to peers, market data suggests VSCO is narrowing the gap with companies like Bath & Body Works, which have faced similar volatility, while restructuring strategies have bolstered operating margins according to Wall Street analyst reports.

Technically, traders are monitoring liquidity levels in the consumer discretionary sector following Chinese inflation data, which printed at 1.2% on June 10, 2026. With few immediate US economic catalysts in the upcoming calendar, focus remains on whether the stock can sustain its price momentum above key support levels established during its recent recovery phase.