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The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
In a move reflecting the growing adoption of digital assets in the Japanese retail sector, e-commerce giant Mercari has announced the integration of Shiba Inu (SHIB) and Dogecoin (DOGE) into its mobile application. According to reports, over 23 million active users will be able to purchase these assets using balances from second-hand sales or accumulated bonus points. This initiative aims to expand investment and payment options for the platform's massive user base by leveraging the popularity of meme-based cryptocurrencies.
This expansion follows Mercari's successful launch of Bitcoin trading in 2023, which attracted over 2 million users to its crypto services within a single year per company data. In comparison to peers, Mercari follows a similar path to Japan's Rakuten, which also allows the conversion of loyalty points into digital assets, reinforcing Japan's position as a leading hub for retail crypto adoption. Notably, Dogecoin maintains a market cap of approximately $20 billion, while Shiba Inu sits near $10 billion (per CoinMarketCap data as of June 13, 2026).
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Sign InTraders should watch for the impact of this integration on spot trading volumes for SHIB and DOGE as the official rollout commences. Looking at the economic calendar, Japan's GDP growth was reported at 0.5% for the recent quarter (as of June 7, 2026), suggesting a stable consumer environment that could support platform trading activity. Markets also remain attentive to any further regulatory updates from Japan's Financial Services Agency regarding altcoin trading.