EL7.AI
Stocks•12 June 2026•
1 min read

iQIYI 2025 Revenue Drops 7% as Streaming Giant Returns to Net Loss

Key Facts

1iQIYI's 2025 revenue reached RMB 27.29 billion, a 7% year-on-year decrease.
2The company recorded a net loss attributable to shareholders of RMB 206.3 million in 2025, ending its previous profitability cycle.

Amid intensifying competition in the Chinese streaming landscape, iQIYI faced significant operational headwinds that impacted its full-year financial performance. According to reports, the company's 2025 revenue reached approximately RMB 27.29 billion, representing a 7% year-on-year decline. Furthermore, the company recorded a net loss attributable to shareholders of RMB 206.3 million for 2025, effectively ending its previous cycle of profitability.

This downturn occurs as Chinese tech firms navigate a complex economic environment; while market data shows Chinese exports grew by 19.4% in May 2026, the domestic digital services sector continues to struggle with sustainable margins. Compared to peers like Tencent Video, iQIYI is now pivoting toward an innovation-led strategy for 2026 to recover from last year's losses and improve subscriber retention in a volatile consumer market.

Investors should watch for the execution of the company's 2026 innovation roadmap as a primary catalyst for returning to profit. According to the economic calendar, upcoming Chinese inflation data will be critical in gauging consumer appetite for discretionary streaming services.