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In a move reflecting the accelerating adoption of digital assets within the Asian e-commerce sector, Mercari, Japan's largest online marketplace, has announced the listing of Shiba Inu (SHIB) and Dogecoin (DOGE). According to reports, the platform's 23 million users can now purchase these cryptocurrencies using funds earned from selling second-hand items or through bonus points. The technical integration is powered by the "Crypto as a Service" API provided by the Coincheck exchange.
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Sign InThis expansion comes as Japan shows greater regulatory openness toward crypto, with major platforms competing to enhance retail liquidity. Looking at meme coin performance, SHIB has experienced sharp volatility recently, while DOGE remains supported by a massive community and global influences. Per market data, integrating these assets into a retail platform of this scale could boost daily trading volumes in the Japanese market, especially as consumer confidence shows signs of recovery, with Japanese household spending rising 1.6% month-on-month according to official data.
Looking ahead, traders are monitoring support levels for SHIB at $0.000022 and DOGE at $0.14 (close June 10, 2026) to gauge the sustainability of the adoption-driven momentum. Regarding the economic calendar, investors in Japan are awaiting upcoming annual household spending data, which may provide a clearer signal on consumer purchasing power and their capacity to inject further liquidity into the crypto market via platforms like Mercari.