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In a move reflecting a return to the technical roots of the Telegram ecosystem, CEO Pavel Durov announced that Toncoin will be rebranded to Gram over the next three weeks. According to reports, the market reacted bullishly to the news as the token price surged 11%, breaking above the $2.30 level before cooling slightly. This rebranding aims to align the asset more closely with the original crypto vision established by Telegram years ago.
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Sign InThis price rally occurs amid growing interest in social-linked cryptocurrencies, as investors look toward the integration of financial services within messaging apps. Compared to peer assets, experts suggest that reverting to the name 'Gram' could strengthen the brand identity and increase appeal among Telegram's user base of over 900 million monthly active users, per market data and recent industry analysis.
Technically, the token has maintained strong levels following the breakout, with traders watching the $2.00 support zone to sustain bullish momentum (close June 1, 2026). Looking ahead, market participants are eyeing the release of the U.S. Core PCE Price Index on May 28, 2026, as inflation data continues to dictate broader risk appetite across the cryptocurrency sector.