Pavel Durov Rebrands TON Token Back to Gram in Strategic Shift

Key Facts

In a move reflecting a strategic shift toward reclaiming the project's original identity, Telegram founder Pavel Durov announced that the TON network's native token will revert to its original name, Gram. According to reports, this rebranding serves as a symbolic return to the project's roots as it enters a new phase of testing and development. The announcement triggered positive sentiment among investors due to the direct involvement of the founder and brand nostalgia.

This rebranding occurs as social-media-linked tokens gain momentum, positioning Gram alongside major peers like Solana (SOL) and Cardano (ADA). Per market data, the shift aims to simplify the brand identity for users who associated Gram with Telegram's initial crypto ambitions prior to past regulatory challenges. Analysts suggest that this move could pave the way for deeper integration of digital payments within the messaging platform's ecosystem.

Technically, the token (currently trading as TON) remains at key levels as the market awaits the formal implementation of the name change. Looking ahead, traders are monitoring the US CB Consumer Confidence data on May 26, 2026, and Fed Logan's speech on May 27, 2026, as these macro catalysts will likely influence broader risk appetite and liquidity flows within the cryptocurrency sector.