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Mergers & AcquisitionsMedium•21 May 2026•

1 min read

Authentic Brands to Acquire Lee Denim Brand from Kontoor Brands

Key Facts

1Authentic Brands Group signed a definitive agreement to acquire the Lee denim brand.

2The seller is Kontoor Brands, Inc., listed on the NYSE under the ticker KTB.

Authentic Brands Group has announced a definitive agreement to acquire the Lee denim brand. The seller in this transaction is Kontoor Brands, Inc., which is listed on the New York Stock Exchange under the ticker KTB. The acquisition aims to integrate the iconic Lee brand into Authentic's global platform of sports, fashion, and entertainment intellectual property.

The move comes as Kontoor Brands seeks to streamline its portfolio, having recently reported quarterly revenues of $652 million (Source: KTB Q1 2024 Earnings). This divestiture places Lee alongside other major names in Authentic's portfolio. Per market data, the apparel sector continues to navigate supply chain complexities despite steady consumer demand for heritage brands.

Shares of KTB stood at their latest levels as of the close on May 21, 2026, with investors focusing on how the proceeds from this divestiture will be redeployed. Looking ahead, market participants are monitoring upcoming U.S. retail sales data to gauge consumer appetite in the apparel segment. Technical support levels remain a key focus for traders following this strategic announcement.