EL7.AI
Mergers & AcquisitionsMediumUpdated•Originally published 13 May 2026•Updated 14 May 2026•
1 min read

GoPro Retains Houlihan Lokey to Explore Strategic Sale and Alternatives

Illustration of a GoPro camera and Houlihan Lokey logo with stacks of financial documents on an orange background.

Key Facts

1GoPro announced it has retained investment bank Houlihan Lokey to serve as its financial advisor to evaluate a potential sale and other strategic alternatives.

GoPro, Inc. has announced the retention of investment bank Houlihan Lokey to serve as its financial advisor in evaluating strategic alternatives, including a potential sale of the company. According to reports, this decision is aimed at exploring options to maximize shareholder value. The company seeks to leverage Houlihan Lokey’s extensive ties in the defense and consumer sectors to identify the best path forward.

This strategic review comes amid a shifting landscape for consumer electronics; per market data, peers like Garmin (GRMN) have maintained strong valuations while smaller hardware players face increased pressure. Analysts at Oppenheimer have recently noted that tech M&A activity is expected to accelerate in 2024 as interest rates stabilize, potentially making GoPro an attractive target for larger tech conglomerates or private equity firms seeking established brands.

Traders should watch GPRO price action closely following its close on May 13, 2026, as the market digests the sale prospects. While the upcoming economic calendar is light on sector-specific news, the scheduled speech by Fed's Williams on May 7 may impact broader growth stock sentiment. Any further disclosures regarding potential bidders or the timeline of the strategic review will be the primary catalysts for the stock.