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StocksMedium•13 May 2026•

1 min read

Birkenstock Shares Plunge 13% Following Q2 Earnings Miss

Key Facts

1Birkenstock shares fell more than 13% to a new 52-week low of $32.44 following the earnings report.

2The company reported earnings per share of $0.59, missing the Zacks Consensus Estimate of $0.70 by approximately 15.18%.

3Gross margin compressed to 53.9% from 57.7% a year earlier, driven by unfavorable currency movements and higher US tariffs.

Birkenstock shares fell more than 13% to a new 52-week low of $32.44 following its latest earnings report. The company reported earnings per share of $0.59, missing the consensus estimate of $0.70 by approximately 15.18%. Gross margin compressed significantly to 53.9% from 57.7% a year earlier, driven by unfavorable currency movements and higher US tariffs.

The sell-off reflects growing concerns over rising competition from peers like Crocs and the impact of macroeconomic headwinds on consumer discretionary spending. Per market data, the footwear sector is grappling with increased logistics costs and shifting trade policies. Analysts have subsequently lowered price targets for BIRK, citing that while revenue targets remain intact, the path to margin recovery is clouded by persistent currency volatility and tariff pressures.

At the close on May 13, 2026, BIRK remains under technical pressure after breaching its previous 52-week support levels. Looking ahead, investors should monitor upcoming retail sales data from the Eurozone for broader clues on consumer health. The stock's ability to stabilize will likely depend on management's strategy to mitigate tariff impacts and stabilize gross margins in the coming quarters.