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StocksMediumUpdated×5•Originally published 8 May 2026•Updated 9 May 2026•

1 min read

Nintendo Hikes Switch 2 Prices and Lowers Sales Forecast Amid Memory Crunch

Key Facts

1Nintendo is increasing Switch 2 prices and expects a decline in console sales due to a memory supply crunch.

Nintendo has officially set the price for its upcoming Switch 2 console at $499, accompanied by a formal apology to consumers regarding the price hike effective September 1. The company warned of a sales slowdown driven by a global memory crunch linked to the AI boom, alongside pressure from new US tariffs on Japanese exporters. Operational costs have been further strained by military tensions involving Iran, which continue to disrupt global logistics. Despite reporting a 52% surge in net profit for the fiscal year ended March, these macroeconomic and geopolitical headwinds are forcing significant strategic adjustments. Alongside industry peers, Nintendo is navigating a complex landscape of chip shortages and rising trade barriers, leading to a downward revision of its sales forecasts.

26 days ago

Version History

Version 526 days ago

What changed: Added the specific $499 price point and the company's formal apology regarding the price increase.

Version 426 days ago

What changed: Added details regarding the impact of US tariffs and military tensions involving Iran on Japanese exporters.

Version 326 days ago

What changed: A specific effective date of September 1 has been set for the previously announced price increases.

Version 227 days ago

What changed: Added Sony as an affected party and identified the AI boom as the primary driver of the memory shortage.

Version 127 days ago

What changed: Added specific financial performance data showing a 52% increase in net profit for the fiscal year ended March.