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Mergers & AcquisitionsMedium•1 May 2026•

1 min read

Genius Sports Finalizes Acquisition of Legend Media Network to Boost Digital Reach

Key Facts

1Genius Sports has completed its previously announced acquisition of Legend, a global digital sports and gaming media network.

2Legend's assets include prominent digital properties such as Covers.com, Casino.org, and Casino Guru.

Genius Sports Limited has officially finalized its previously announced acquisition of Legend, a premier global digital sports and gaming media network. The deal brings high-profile digital properties into the Genius Sports portfolio, including well-known sites such as Covers.com, Casino.org, and Casino Guru. In 2025, Legend demonstrated significant market reach, generating approximately 320 million annual visits from a diverse base of 118 million users. This strategic move is designed to integrate Legend's scaled marketing technology and media platforms with Genius Sports' proprietary real-time sports data capabilities. By combining these assets, the company aims to enhance its value proposition within the global sports betting and digital media ecosystems. The completion of this acquisition marks a pivotal step in expanding the company's audience engagement and advertising reach.