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The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
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Sign InGenius Sports Limited has officially finalized its previously announced acquisition of Legend, a premier global digital sports and gaming media network. The deal brings high-profile digital properties into the Genius Sports portfolio, including well-known sites such as Covers.com, Casino.org, and Casino Guru. In 2025, Legend demonstrated significant market reach, generating approximately 320 million annual visits from a diverse base of 118 million users. This strategic move is designed to integrate Legend's scaled marketing technology and media platforms with Genius Sports' proprietary real-time sports data capabilities. By combining these assets, the company aims to enhance its value proposition within the global sports betting and digital media ecosystems. The completion of this acquisition marks a pivotal step in expanding the company's audience engagement and advertising reach.