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The car rental sector witnessed continued momentum today as Hertz (HTZ) shares rose 13% to approximately $6.35 during Thursday trading. This rally follows the launch of its new subsidiary, Oro Mobility, which secured a multi-year partnership with Uber to service its robotaxi program in California. Meanwhile, Avis Budget Group (CAR) showed signs of stabilization, recording a slight 2% increase to reach around $184.50 after a previous 12% slump. The strategic pivot by Hertz toward autonomous technology services has significantly boosted investor confidence, offsetting broader sector pressures from disappointing quarterly earnings. Analysts believe the focus on fleet management for autonomous vehicles marks a critical shift for the company's competitive positioning. Market attention remains focused on the execution of the California rollout and its impact on long-term operational profitability.
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