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Evercore ISI has adjusted its price target for Booking Holdings (BKNG) to $250 from a previous $6,250, while maintaining an Outperform rating on the stock. This significant revision primarily reflects the impact of a recent stock split alongside a more cautious strategic outlook regarding the company's regional exposures. Analysts noted that the firm's exposure to the Middle East, combined with a heavy reliance on European and Asia-Pacific markets, introduces potential downside variance for future earnings. While a beat is expected for the first quarter results, Evercore expressed caution regarding the growth trajectory in the second half of the year. Investors are now closely monitoring how the travel giant navigates geopolitical risks against the backdrop of global tourism demand. This update signals a recalibration of valuation expectations while maintaining long-term confidence in the company's market position.
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