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StocksUpdated•Originally published 27 April 2026•Updated 27 April 2026•

1 min read

Avery Dennison Invests $75M in Wiliot to Boost Supply Chain Tech

Key Facts

1Avery Dennison made a $75 million minority investment in Wiliot, a company specializing in passive Bluetooth Low-Energy sensors.

2The investment positions Avery Dennison as Wiliot's preferred inlay design, manufacturing, and commercial partner.

Avery Dennison has committed a $75 million minority investment in Wiliot, a pioneer in passive Bluetooth Low-Energy sensor technology. This strategic move positions Avery Dennison as the preferred partner for Wiliot in inlay design, manufacturing, and commercial scaling. The partnership focuses on accelerating the adoption of digital identities for physical items, leveraging what is now classified as 'Physical AI' technology. By combining Avery Dennison's RFID expertise with Wiliot's battery-free sensors, the companies aim to provide unprecedented visibility across retail and logistics supply chains. This collaboration underscores a significant shift toward integrating advanced IoT solutions into global commerce. While the investment is modest for a large-cap entity, it highlights a strategic commitment to high-growth innovation and the digitization of physical assets.

about 1 month ago

Version History

Version 1about 1 month ago

What changed: The story was updated to include the 'Physical AI' classification and the strategic focus on expanding 'digital identities' for physical objects.