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Stocks•22 April 2026•

1 min read

Hearst News Selects Magnite as Preferred Partner for Web and CTV Advertising

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Key Facts

1Hearst News has selected Magnite as a preferred deal partner for high-impact advertising formats across web and CTV inventory.

2Hearst News is deepening its relationship with Magnite through a new SpringServe partnership.

Magnite has announced that Hearst News has designated it as a preferred partner for high-impact advertising formats across its web and Connected TV (CTV) inventory. This partnership aims to streamline the delivery of digital advertising by leveraging Magnite's robust sell-side platform capabilities. Furthermore, Hearst News is deepening its relationship with the company through a new integration with SpringServe technology. The collaboration is designed to optimize ad delivery and management across Hearst's diverse digital portfolio. This strategic move reinforces Magnite's position as a leading provider in the advertising technology sector. Industry analysts view this as a positive commercial development for Magnite, showcasing its ability to secure major media entities. The deal highlights the growing importance of programmatic advertising in the evolving media landscape.