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Sign InAssociated Bank (NYSE: ASB) has officially launched a new, nationally focused Franchise Banking vertical designed to serve franchise owners and operators across the country. As part of this strategic expansion, the bank has hired four additional professionals to join the unit alongside Shaun Coard, who serves as senior vice president and business segment leader. The new team will operate out of Minneapolis, providing tailored financial solutions to meet the unique needs of the franchise industry. This move follows strong financial performance and recent mergers by the bank, aimed at strengthening its core business in the Midwest. By establishing this specialized vertical, Associated Bank seeks to accelerate commercial growth and deepen client relationships through industry-specific expertise. This initiative underscores the bank's commitment to long-term strategic expansion and diversification of its commercial banking portfolio.