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Sign InAn Italian court has ruled that all Netflix price increases implemented between 2017 and 2024 were unlawful, marking a significant legal setback for the streaming giant. The court ordered the company to refund affected subscribers, with potential payouts reaching up to 500 euros per individual. The ruling is grounded in Italian consumer protection laws, which prohibit unilateral price adjustments without specific and legitimate contractual justifications. This decision creates a substantial financial liability for Netflix in a key European market and establishes a challenging legal precedent. Analysts suggest this could undermine the company's future pricing power across the European Union if similar challenges arise. Consequently, the news is viewed as bearish for NFLX stock as markets assess the total cost of potential refunds and regulatory risks.