The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.

Sign in to access this content
Sign InSoftBank Group and Brain Technologies have officially launched the Natural AI Phone in Japan, marking the first large-scale commercial deployment of an AI-native operating system. The innovative Natural OS replaces the traditional grid of apps with an intention-based interaction model, allowing the system to execute tasks directly based on user needs. Sales are scheduled to commence on April 24 through SoftBank’s extensive retail network, with a global rollout planned for later this year. This launch positions SoftBank as a pioneer in the next generation of AI hardware and software integration, potentially disrupting the app-centric mobile ecosystem. Analysts view this move as a strategic effort to diversify revenue streams beyond traditional telecommunications services. The partnership underscores a significant shift toward intuitive, AI-driven user experiences in the global smartphone market.