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StocksMedium•18 April 2026•

1 min read

SoftBank Launches Japan's First AI-Native OS Smartphone with Brain Technologies

Key Facts

1Brain Technologies and SoftBank launched the Natural AI Phone in Japan, marking the first large-scale deployment of an AI-native operating system.

SoftBank Group and Brain Technologies have officially launched the Natural AI Phone in Japan, marking the first large-scale commercial deployment of an AI-native operating system. The innovative Natural OS replaces the traditional grid of apps with an intention-based interaction model, allowing the system to execute tasks directly based on user needs. Sales are scheduled to commence on April 24 through SoftBank’s extensive retail network, with a global rollout planned for later this year. This launch positions SoftBank as a pioneer in the next generation of AI hardware and software integration, potentially disrupting the app-centric mobile ecosystem. Analysts view this move as a strategic effort to diversify revenue streams beyond traditional telecommunications services. The partnership underscores a significant shift toward intuitive, AI-driven user experiences in the global smartphone market.