Williams Trading Upgrades Crocs to Buy, Raises Price Target to $116

Williams Trading has upgraded Crocs (CROX) from Hold to Buy, significantly raising its price target to $116 from the previous $84. The upgrade is underpinned by expectations of improved gross margins for fiscal year 2026, supported by lower anticipated tariff costs and robust consumer engagement. Furthermore, U.S. revenue forecasts for 2026 have been revised upward, with a projected decline of 5.8% compared to the earlier estimate of a 7.5% drop. Analysts highlighted that the brand's strategic initiatives are resonating well with consumers, mitigating broader retail headwinds. This positive shift in sentiment reflects confidence in the company's operational efficiency and its ability to navigate shifting trade dynamics. Consequently, the upgrade is expected to provide a bullish catalyst for the stock as investors re-evaluate its long-term valuation.