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StocksMedium•17 April 2026•

1 min read

BBT Achieves 20% ARPU Growth Leveraging Calix Platform

3D metallic 'PVH' text with 'CALVIN KLEIN' and 'TOMMY HILFIGER' names. Upward trend line, 'EARNINGS BEAT', 'REVENUE: +14%', and '2026 GUIDANCE' on an orange background.

Key Facts

1BBT achieved a 20% year-over-year increase in average revenue per user (ARPU).

2Revenue growth was driven by investment in the Calix One platform and expansion into small business services.

BBT has reported a significant 20% year-over-year increase in average revenue per user (ARPU), driven by the adoption of an 'experience-first' growth strategy via the Calix platform. This robust revenue growth is attributed to strategic investments in the Calix One platform, which enabled the company to expand effectively into small business services. Rather than competing solely on broadband speed, BBT focused on delivering value-based offers and personalized customer experiences for both residential and commercial segments. This success underscores the efficacy of Calix (NYSE: CALX) solutions in helping service providers achieve tangible financial results. Furthermore, these results strengthen Calix's value proposition in the broadband market, potentially driving future sales opportunities. This shift toward personalized services represents a successful model for enhancing profitability within the telecommunications sector.