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StocksUpdated×2•Originally published 16 April 2026•Updated 17 April 2026•

1 min read

Ulta Beauty Expands Portfolio with Messi Fragrances and Virtue Labs Amid Growth Projections

Key Facts

1Ulta Beauty launched exclusive partnerships with Messi Fragrances and Virtue Labs.

2Company revenue is projected to reach $13.8 billion by 2028.

3Fair value estimates suggest a 27% upside for the stock price.

about 2 months ago

Version History

Version 2about 2 months ago

What changed: Updated the story to include Q4 financial data, showing a 5.8% increase in comparable sales and total revenue reaching $3.9 billion.

Version 1about 2 months ago

What changed: Updated the story to include a UBS research note emphasizing the company's ability to control operating costs and moderate investment spending.

Ulta Beauty has launched exclusive partnerships with Messi Fragrances and Virtue Labs, alongside reporting strong Q4 financial results. The company's comparable sales rose by 5.8% during the quarter, achieving total sales of $3.9 billion driven by resilient demand and value-focused shoppers. Analysts at UBS highlighted that Ulta is well-positioned to balance business momentum with tighter cost controls and moderated investment spending. These strategic moves align with long-term projections suggesting revenue could reach $13.8 billion by 2028. While navigating structural industry shifts, fair value estimates still indicate a potential 27% upside for the stock price. Investors remain focused on the company's ability to maintain disciplined capital expenditure while expanding its premier brand portfolio.