Magnite and AMC Global Partner to Unify Programmatic Ad Buying Across Linear and Streaming

Key Facts

1Magnite announced a collaboration with AMC Global Media to unify linear and streaming ad buying programmatically.

2The service is enabled by Magnite's ClearLine solution, providing a single access point for advertisers.

Magnite (NASDAQ: MGNI) has announced a strategic collaboration with AMC Global Media to unify programmatic ad buying across both linear and streaming television platforms. This integration is powered by Magnite's ClearLine solution, which offers advertisers a single, streamlined access point to reach audiences across diverse media formats. The partnership aims to simplify the advertising process and provide more efficient, curated activation solutions for global buyers. By bridging the gap between traditional and digital TV, the initiative is expected to expand Magnite's footprint in the high-value Connected TV (CTV) space. This move potentially increases ad spend through Magnite's platforms as advertisers seek more cohesive buying strategies.