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StocksMediumUpdated•Originally published 16 April 2026•Updated 17 April 2026•

1 min read

Kering Unveils Strategic Plan to Revive Gucci and Double Profits

A man in a suit over a stock chart with 'Mondelez International' text, surrounded by chocolate, cocoa beans, factories, and shops.

Key Facts

1Kering CEO announced an ambitious strategy to return to growth after a year-long slump.

about 2 months ago

Version History

Version 1about 2 months ago

What changed: Expansion of the turnaround strategy into the wearable tech sector through a partnership with Google to launch AI-powered Gucci smart glasses in 2025.

Kering has unveiled an ambitious strategic turnaround plan aimed at reviving its flagship brand, Gucci, and doubling overall corporate profits. In a significant expansion of this strategy, the group plans to launch luxury smart glasses under the Gucci brand in partnership with Google next year. CEO Luca de Meo stated that Gucci is positioned to become the first major luxury brand to enter the AI-powered eyewear sector. This move integrates wearable technology into the brand's elevation strategy to regain competitive momentum against peers like LVMH. By pivoting toward innovation and operational efficiency, Kering aims to restore Gucci’s status as a primary profit driver. Analysts view the entry into the tech space as a critical step in modernizing the brand's appeal. The success of this plan will depend on navigating the intersection of high fashion and artificial intelligence in a volatile market.