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StocksUpdated•Originally published 16 April 2026•Updated 16 April 2026•
1 min read

Kering Sales Slump for 11th Quarter as Gucci Struggles Persist

Key Facts

1Kering sales have fallen for the eleventh consecutive quarter with no recovery in sight.
2Gucci sales have dropped 40% since Q1 2021.
3The stock is trading at 38x forward earnings, which analysts view as unjustified given the performance.

French luxury giant Kering continues to face a severe downturn as its sales have fallen for the eleventh consecutive quarter, primarily due to a 40% slump in Gucci's sales since 2021. In response, the group has announced plans to complete a full structural reset by the end of this year, aimed at restoring financial discipline and operational efficiency. The new recovery strategy focuses on refreshing creative direction and product lineups to regain market momentum. Despite these initiatives, analysts remain concerned about the stock's valuation, which trades at 38x forward earnings amid persistent operational struggles. These declining figures put immense pressure on management to deliver on long-term growth objectives while navigating broader structural challenges in the luxury sector. Consequently, the outlook remains mixed as the market monitors the implementation of the group's overhaul and its impact on profit margins.