Hisense's VIDAA Set to Overtake LG's webOS in European TV Market by 2025

Key Facts

1Omdia forecasts VIDAA (Hisense) will overtake LG's webOS in European shipments by 2025.

2VIDAA's growth is driven by Hisense's strong momentum, competitive pricing, and broader distribution.

A significant shift is underway in the European smart TV operating system market, with Omdia forecasting that Hisense's VIDAA platform will surpass LG's webOS by 2025. This rapid growth is primarily fueled by Hisense's aggressive momentum, competitive pricing strategies, and the expansion of its distribution networks across Europe. Chinese TV brands are increasingly gaining ground, challenging the long-standing dominance of South Korean manufacturers in the region. The projected rise of VIDAA highlights a changing consumer preference toward platforms offering high value and accessibility. This transition is expected to bolster Hisense's market position while posing a strategic challenge to LG Electronics' software ecosystem. Analysts view this as a pivotal moment for the consumer electronics industry as market shares redistribute in favor of emerging OS platforms.