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StocksMedium•14 April 2026•

1 min read

urban-gro Expands into Global Sports via Lanka Premier League Cricket Partnership

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Key Facts

1urban-gro announced its entry into the global T20 cricket ecosystem via the Lanka Premier League (LPL) Season 6.

urban-gro, Inc. (Nasdaq: UGRO) has announced its strategic entry into the global T20 cricket ecosystem through a partnership with the Lanka Premier League (LPL) Season 6. This move marks a significant diversification of the company's business model into the sports and media sectors, aiming to capture a share of the $5 billion+ global cricket market. Cricket legend Chris Gayle is expected to be appointed as the Global Brand Ambassador, with a potential pool of 600 players participating in the league. The upcoming season is projected to generate a local economic impact of $25–30 million during the July–August 2026 window. By leveraging its vertically integrated platform, urban-gro seeks to establish a strong foothold in high-growth international sports markets. This expansion represents a bullish pivot for the company as it seeks to broaden its revenue streams and global brand presence.