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Sign InUpwork Inc. has announced the launch of a dedicated app within ChatGPT, enabling businesses to discover freelance talent and draft job postings directly through the AI interface. This integration allows users to describe their specific project needs in natural language, streamlining the hiring process by connecting them with relevant professionals on the Upwork marketplace. By leveraging OpenAI's massive user base, Upwork aims to reduce friction in talent sourcing and expand its global reach. The move represents a significant step in integrating generative AI into the gig economy, potentially increasing the volume of job postings on the platform. Analysts view this partnership as a bullish development for UPWK, as it enhances the utility and accessibility of its services within a high-traffic AI ecosystem.