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Sign InServiceNow has announced a major strategic shift by AI-enabling its entire product suite to turbocharge agentic automation through tools like 'AI Control Tower'. Complementing this digital evolution, the company is expanding its physical infrastructure in Latin America with new data centers in Rio de Janeiro and Brasilia. This regional expansion aims to address surging local demand for compliant, AI-enabled workflows among Brazilian enterprises. According to ISG, there is a marked increase in adoption by Brazilian firms viewing the platform as a central AI enterprise hub. These updates solidify ServiceNow's position as a core AI operating layer while streamlining implementation for global markets. Despite pricing complexity concerns, the integration of regional infrastructure and AI innovation remains a bullish driver for NOW stock.