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StocksMedium•14 April 2026•

1 min read

Rogers Launches Red Partner Program to Support SMB Growth in Canada

Canadian flag, a plasma bag, and "GRIFOLS" text on an orange background with medical equipment, microscopes, and vials.

Key Facts

1Rogers launched the Red Partner program, a first-of-its-kind integrated POS and credit card program in Canada.

2The program aims to cut transaction fees for SMBs and offer up to 3% cash back for Rogers Red credit cardholders.

Rogers Communications has introduced the Red Partner program, marking Canada's first integrated solution combining point-of-sale (POS) systems with credit card incentives. The initiative is specifically designed to empower small and medium-sized businesses (SMBs) by significantly reducing their transaction fees and operational costs. Furthermore, the program offers accelerated rewards for consumers, providing up to 3% cash back for Rogers Red credit cardholders. This strategic move strengthens Rogers' position within the Fintech sector and diversifies its revenue streams beyond traditional telecommunications. By integrating business solutions with consumer finance, Rogers aims to drive ecosystem stickiness and long-term growth across both segments. The launch reflects a growing trend of telecom giants expanding into integrated financial services to capture broader market share.