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Sign InRakuten Wallet has officially integrated XRP into its digital ecosystem, marking a significant milestone for crypto adoption in Japan. This integration provides approximately 44 million users with direct access to the digital asset, now further enhanced by its inclusion in Rakuten's $23 billion loyalty point program. Through Rakuten Pay, users can buy, convert, and spend XRP at over 5 million merchant locations nationwide. The move is designed to boost the utility of digital assets by offering seamless crypto-to-fiat solutions within one of the world's largest loyalty ecosystems. Industry analysts view the connection to the $23 billion rewards program as a major catalyst for XRP’s liquidity and real-world utility. By bridging the gap between retail rewards and blockchain technology, Rakuten continues to lead digital financial innovation in the region.