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Meta Platforms Inc. is advancing the development of photorealistic, AI-powered 3D characters, including a digital likeness of CEO Mark Zuckerberg, to redefine immersive engagement. To support these technical ambitions, the company is reconfiguring its Reality Labs hardware division to enhance execution speed and operational adaptability. As part of this overhaul, Maher Saba has been appointed to lead the newly formed Applied AI Engineering division. This structural reorganization aims to streamline the integration of sophisticated AI models into Meta's hardware roadmap and digital ecosystem. Analysts view these internal shifts as a strategic move to bridge the gap between social media and the evolving Metaverse more efficiently. The initiative underscores Meta's commitment to maintaining leadership in generative AI while optimizing its internal development processes.
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