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Sign InFord Motor Company is reportedly exploring the revival of its iconic Fiesta nameplate as a fully electric vehicle, with a potential launch targeted for 2028. This strategic move aims to bolster Ford's position in the increasingly competitive affordable EV segment. According to industry reports, Ford plans to leverage Renault Group's AmpR Small platform to develop two new electric models. This partnership is designed to optimize development costs and accelerate the time-to-market for compact electric cars. Analysts suggest that reviving a well-known brand like the Fiesta could provide Ford with significant marketing leverage during its electrification transition. The collaboration underscores a broader industry trend of sharing technical platforms to mitigate the high costs of EV manufacturing.