Elanco Launches Advantage™ Collar for Dogs to Expand Parasite Protection Portfolio

Key Facts

1Elanco Animal Health launched the Advantage™ Collar for dogs, providing 4 months of protection against fleas, ticks, and mosquitoes.

2The product will be available at pet specialty and mass retailers with a suggested retail price below $25.

Elanco Animal Health Incorporated (NYSE: ELAN) has announced the commercial launch of the Advantage™ Collar for dogs, a new addition to its established parasite protection lineup. The collar provides up to 4 months of continuous protection against fleas, ticks, and mosquitoes. Elanco plans to distribute the product through pet specialty and mass retailers with a suggested retail price under $25. This launch aims to expand the 25-year-old Advantage brand portfolio by offering a cost-effective, long-term prevention solution for pet owners. The strategic move strengthens Elanco's retail presence and brand equity within the animal health sector. While a routine expansion, it underscores the company's commitment to accessible pet care innovation.